Buffet said for many times, does a business if you see the business is profitable. I remembered the journey of Bill Gates. Bill and Allen decided to entered Computer Hardware and Software business, Buffet created new system on Wall-Mart. I also salute to all people entire the world in the past and present who have the ability to see profitable business and run the business and get success.

My uncle said, every week they get meeting with boss and the boss always said to them, for example, if I give you $100 million, how much profit that you can give me? Or how long I wait for break event point and I start to get profit?

My professor in university teaches us about business evaluation management, breakeven point and calculates ROI, Return of Investment and how long you wait to continue or to exit the business based on the Fix Cost and Variable Cost. Businessmen should know about it. No one will success if they have no knowledge and understanding about ROI, Return of Investment!

I have discussed with friends about ROI, especially how to get ROI in soon, fight with time, to get back ROI in fast (optimum condition). Any businesses must do ROI analysis with main point is how to operation the tools to get ROI in shorter then prediction. One of the excellent phrases is Drive ROI, Know your customers! Basic knowledge for business owner before gets started. There are some tools to improve your ROI in fast and one of them is Targeting your customers! It is stupid to sell expensive jewelry if your jewelry store is located in medium income level citizens or you promote your jewelry in wrong potential customer target. Another principle is Differential products! Most of cellular industries entered to differential products (product with vary in price and specification) to target all customers. Department and Division plays important role to increase sales and to distribute product to costumers. My first writing on internet was titled Marketing Basic, How to stop your consumers in your products.
Today, we are walking in downturn economic. Most worldwide industries said on their quarter report about declining on sales, declining on their net profit even run in big net loss. One of the big reasons is low of customer demand on their products. Not only they, our business, small business, home business and any informal businesses have too many suffers as the economic downturn. Stay on your loyal customers and don’t make them leave you. If you are services companies, know your customers, what they want is very hard because services means satisfaction and it is abstract. Abstract comes from heart. Associate with your customers, discuss and ask them about their desire to let you know what they want.

At the end, I have to say, Mr. Crab in Bikini Bottom Cartoon always see dollar in everyone and he always says, customer is the king and please serve them. Drive ROI, Know your customers! positive result to increase your sales, company and products brand and finally will impact on ROI targeting you decided.