Metropolis Opinion

Sales and Marketing Approach

LOCATION of your store
How many visitors (potential buyers) and buyers if your build a real store?
Building a store or a business (goods and services) in a district or a small town means your potential buyers and real buyers equal with sum of the population. More specific is people who have ability to pay. Beside them, your buyers are the people who visit your town (temporary citizen). You can get those buyers if you have popular store and best location. All products and services you sell must be accorded with their needs, according to their income
Online Business, Online Store and website
To increase your sales, many stores go to online store. The case also happen to Business (provide goods and services), they also goes to online business. The tool is simple, A website.

Internet is a god’s mercy. Through internet, you can get more visitors and buyers. So if real store and business your visitors and buyers are equal to the sum of population where your store is, otherwise online store means your store and business will be knowing millions people in the world and the main part of its goal is your buyers will higher. Imagine if the sum of world population is 5 millions, you can set, who is your target consumers.

Website
In online business, Website means Store. A good website (store or business) must or have to meet those criterions. Like real store/business, in marketing theory; there are four tools to build a good store and business, PLACE/LOCATION, PRICE, PACKAGE, PRODUCT.
So how to build your best website using the four criterion on marketing approach (marketing theory)

Place/Location
In online business/online store, best place/location means your domain name. Let us see more deeply. In online business, how do people know your business? Good search engine and familiar name will help you to promote your store.
Actually; your store based is also effecting is. Let see later in price and package definition.

Product and Price
Product and Price could be explained in one step because the two tools are complicate and affect each others. The basic approach said that to increase your sales, you have best product (services) with lower (cheap price). Both real and online store you have many competitors in the same products.
More about your products. You have known well that your products must easily to move. If your products is bedding, your base is in England and a buyer came from Indonesia. It is too difficult to deliver or send the bedding to Indonesia. The shipping price is too expensive, otherwise if your products us jewelry, too easy to sent the jewelry to buyer.

Package
In my opinion, package means your store design. Buyers in most reason, happy to stay longer, shopping in your store is your store design is unique and easy to use.
You have to use best or familiar E Commerce software (called Shopping cart software). You can get it easily because many providers in internet provide it. A good Shopping cart include Easy to browsing, familiar and not complicate, secure website, easy and secure with payments process and support with many payment methods.

The last one is how to build your store bigger is traffic. Traffic means Search Engine and Advertising. Actually Traffic is the most important how to increase your sales in online store. Imagine a bad store with high traffic and a good store without (lower) traffic. You got nothing. Online advertising is best tool, beside that; you must hire a smart staff in search engine.