ToDay Profile on Metropolis Opinion, Microsoft ending

Part Three Online Services Business and Entertainment and Devices Division

The Online Services Business (OSB) provides personal communications services, such as e-mail and instant messaging and online information offerings, such as Live Search and MSN portals and channels worldwide. OSB also provides a range of online services, such as MSN Internet Access, MSN Premium Web Services and OneCare. OSB manages many of its own properties, including home page, health, auto and shopping. In addition, OSB creates alliances with third parties, such as CareerBuilder.com, Expedia.com, Foxsports.com, Match.com, and MSNBC.com. OSB generates revenue primarily from online advertising, subscriptions and transactions of online paid services, as well as MSN narrowband Internet access subscriptions.

During fiscal 2007, the Company launched new online initiatives, including Windows Live Search and Live.com in 54 international markets, Live Local Search in the United States and United Kingdom, beta versions of MSN Soapbox (expansion of the MSN Video experience), Virtual Earth 3D, Windows Live Hotmail and others. The Company’s products in OSB segment includes MSN Search, MapPoint, MSN Internet Access, MSN Premium Web Services (consisting of MSN Internet Software Subscription, MSN Hotmail Plus, MSN Bill Pay, and MSN Radio Plus), Windows Live, and MSN Mobile Services.

In this segment, the Company competes with AOL, Google, Yahoo! and Earthlink.

Microsoft Business Division

Microsoft Business Division (MBD) offerings consist of the Microsoft Office system and Microsoft Dynamics business solutions. Microsoft Dynamics products provide business solutions for financial management, customer relationship management, supply chain management, and analytics applications for small and mid-size businesses, large organizations and divisions of global enterprises. Approximately 75% of MBD revenue is generated from sales to businesses. Approximately 25% of MBD revenue is derived from sales to consumers. The products in MBD includes Microsoft Office, Microsoft Project, Microsoft Visio, Microsoft Office SharePoint Server, Microsoft Exchange Server, Microsoft Exchange Hosted Services, Microsoft Office Live Meeting, Microsoft Office Communication Server, Microsoft Office Communicator, Microsoft Tellme Service, Microsoft Dynamics AX, Microsoft Dynamics CRM, Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics SL, Microsoft Dynamics Retail Management System, Microsoft Partner Program and Microsoft Office Accounting.

In this segment, the Company competes with Apple, Corel, Google, IBM, Novell, Oracle, Red Hat, Sun Microsystems, AjaxWrite, gOffice, iNetOffice, SimDesk, ThinkFree and wikiCalc.

Entertainment and Devices Division

The Entertainment and Devices Division (EDD) is responsible for developing, producing, and marketing the Xbox video game system, including consoles and accessories, third-party games, games published under the Microsoft brand, and Xbox Live operations, as well as research, sales and support of those products. In addition to Xbox, the Company offers the Zune digital music and entertainment device, PC software games, online games, Mediaroom, the Company’s Internet protocol television (IPTV) software, and other devices. EDD also leads the development efforts of its line of consumer software and hardware products, including application software for Macintosh computers and Microsoft PC hardware products, and is responsible for all retail sales and marketing for Microsoft Office and the Windows operating systems.

EDD also includes the mobile and embedded devices platform and is responsible for managing the Company-wide sales and customer relations with device manufacturers and other communication-sector customers, including network service providers and media and entertainment companies. The Company’s EDD products include Xbox 360 console and games, Xbox Live, Zune, Mediaroom, numerous consumer software and hardware products, such as mice and keyboards, Windows Mobile software platform, Windows Embedded device operating system and Windows Automotive.

In this segment, the Company competes with Nintendo, Sony, Apple iPod, Nokia, Openwave Systems, Palm, QUALCOMM, Research In Motion, Symbian. IBM, Wind River, Metrowerks and MontaVista Software.

Taken from the Source: Reuters, Company Profile

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