ToDay Profile on Metropolis Opinion, Microsoft ending
Part Three Online Services Business and Entertainment and Devices Division
The Online Services Business (OSB) provides personal communications services, such as e-mail and instant messaging and online information offerings, such as Live Search and MSN portals and channels worldwide. OSB also provides a range of online services, such as MSN Internet Access, MSN Premium Web Services and OneCare. OSB manages many of its own properties, including home page, health, auto and shopping. In addition, OSB creates alliances with third parties, such as CareerBuilder.com, Expedia.com, Foxsports.com, Match.com, and MSNBC.com. OSB generates revenue primarily from online advertising, subscriptions and transactions of online paid services, as well as MSN narrowband Internet access subscriptions.
During fiscal 2007, the Company launched new online initiatives, including Windows Live Search and Live.com in 54 international markets, Live Local Search in the United States and United Kingdom, beta versions of MSN Soapbox (expansion of the MSN Video experience), Virtual Earth 3D, Windows Live Hotmail and others. The Company’s products in OSB segment includes MSN Search, MapPoint, MSN Internet Access, MSN Premium Web Services (consisting of MSN Internet Software Subscription, MSN Hotmail Plus, MSN Bill Pay, and MSN Radio Plus), Windows Live, and MSN Mobile Services.
In this segment, the Company competes with AOL, Google, Yahoo! and Earthlink.
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